You Only Hurt, The One You Love - Part Two

So the other night, after railing about Smoke NV's scuzzy little toy cigarettes (no nicotine, no use) I was actually just to irritated to really move on to "the other thing" on my mind.

Lets take care of that now shall we?

Dear VIP E-Cigarettes,

Due to a bit of a lapse in British broadcasting law (My, understanding from reading a few news articles on the matter, however I haven't actually gone about citing it) there is about a 2 year window where TV adverts for electronic cigarettes can actually be broadcast on the television.

Now a group that perhaps gave a rats ass beyond a quick buck might look at it as "a two year window of opportunity" to encourage smokers to swap to your product. Perhaps one could also look at it as a two year window to demonstrate that e-cigarettes could be marketed in an up front manner and perhaps provide some evidence so that 2 years from now you could go at that law showing what a fine and upstanding group you were and how you deserve to continue to help smokers make a better choice.

Or,

You could try very hard to make every adolescent lad in the country blow a load in his shorts in 58 seconds.

https://www.youtube.com/watch?v=8N5aiVog-jQ

What. the. f**k. did. that. have. to. do. with. vaping?

I wa... I wa.... I wa.....nt you to give me 250 and we'll whip into this hotel and I'll....

That's how that conversation should have reasonably ended.

You could have had two blokes meeting; one coughing and smoking, one vaping and not, and proceeding to have a conversation.

You could have had that same model heading into a club and a handsome fellow rejecting her because she reeks of smoke, and then watches on as the girl the bloke does walk off with is holding your product behind her back. Or Same scenario with 2 blokes and a girl. Still has a certain amount of sex. but won't wind up on redtube under the heading "Vape Porn".

There are SO many ways you could have approached smokers with your product in a way that didn't give the whole industry the taint of stale purchased sex and misogyny. You could have done so much better.

Two years from now, that bloody advert is going to be rammed up all of our collective arses as the reason e-cigarettes, just like analog smokes, should never be advertised on television.

You were successful, your brand name is certainly out there. If I lived in the UK, I'd certainly be yapping you up.

I'd be telling everyone who would listen not to buy your product because in 58 seconds you managed to validate every ANTZ argument about vaping being targeted at adolescent minds and not towards smokers. You did the vaping community and the industry a vast bloody disservice with your advertising approach.

I do however believe you will be responsible for a brief up-tic in sales for hand lotion, tissues, and laundry soap.

Thanks for that.


Love and Kisses

MadMeathead